content marketing
compound.compound. a way of advertising where you create and share helpful or interesting things like videos, blogs, and social media posts. Instead of just selling a product, you give people useful information to win their trust.
compound. a strategic approach focused on creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience. Unlike traditional advertising, it aims to drive profitable customer action by providing utility or entertainment rather than a direct sales pitch.
Our company uses content marketing to attract new customers.
The brand's content marketing strategy involves publishing weekly guides that help users solve common technical problems.
Effective content marketing relies on the principle of reciprocity, where providing high-quality educational resources establishes the firm as a thought leader before any commercial transaction occurs.
A compound of the noun content, denoting information or material, and the gerund marketing. While the practice is older, the specific term gained prominence in the late 1990s and is frequently attributed to Joe Pulizzi.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Commonly used in business and digital media contexts; functions as a compound noun.
Last updated July 22, 2026