CPC
n. C / U C1 Advanced cpc
n. Stands for Cost Per Click. The amount of money an advertiser pays every time someone clicks on their online ad.
n. Abbreviation for Cost Per Click. The actual price paid for each click in a pay-per-click marketing campaign. Often used as a metric to evaluate the cost-effectiveness and performance of digital advertising.
Our CPC increased after we changed the target audience.
The marketing team monitored the CPC daily to ensure the campaign stayed within the monthly budget.
While a high CPC might seem expensive, it is often justified if the traffic consists of high-intent users who are more likely to complete a purchase.
Usage
Commonly used as an uncountable metric in reports, but can be countable when comparing different specific rates.