creative

B2 · Upper Intermediate Humorous

adj. using clever but slightly dishonest ways to solve a problem or hide the truth.

adj. employing clever but often deceptive or unconventional methods to achieve a goal, frequently in financial or legal contexts.

“The company used some creative accounting to make their profits look much higher.”

“The legal team was forced to find a creative interpretation of the contract to avoid a costly settlement.”

C1 · Advanced Countable noun Technical

n. a person whose job involves coming up with ideas for advertisements or designs.

n. a professional worker, such as a copywriter or art director, involved in the production of advertising or marketing materials.

日本語:クリエイター※

“The agency hired two new creatives to work on the summer fashion campaign.”

“The lead creative presented a series of bold concepts that challenged the client's traditional brand identity.”

C1 · Advanced Uncountable noun Computing Technical

n. the actual images, videos, or text used in an advertisement.

n. the specific artistic assets, including copy and visual media, produced for a marketing campaign.

“We need to upload the new creative to the social media platform by noon.”

“The digital marketing manager requested a refresh of the ad creative to improve the click-through rate for the autumn promotion.”