creative
- 01 A2 Elementary
adj.having or showing the ability to make new things or think of new ideas.
adj.characterised by originality of thought and the ability to produce innovative work.
Simple“She is very creative and loves to spend her weekends painting and writing stories.”
In context“The architect's creative approach to urban planning transformed the derelict industrial site into a vibrant community hub.”
SynonymsAntonymsunimaginativeunoriginal - 02 B2 Upper Intermediate
adj.using clever but slightly dishonest ways to solve a problem or hide the truth.
adj.employing clever but often deceptive or unconventional methods to achieve a goal, frequently in financial or legal contexts.
Simple“The company used some creative accounting to make their profits look much higher.”
In context“The legal team was forced to find a creative interpretation of the contract to avoid a costly settlement.”
SynonymsAntonyms - 03 C1 Advanced
n.a person whose job involves coming up with ideas for advertisements or designs.
n.a professional worker, such as a copywriter or art director, involved in the production of advertising or marketing materials.
Simple“The agency hired two new creatives to work on the summer fashion campaign.”
In context“The lead creative presented a series of bold concepts that challenged the client's traditional brand identity.”
UsageOften used as a collective noun in office environments.
- 04 C1 Advanced
n.the actual images, videos, or text used in an advertisement.
n.the specific artistic assets, including copy and visual media, produced for a marketing campaign.
Simple“We need to upload the new creative to the social media platform by noon.”
In context“The digital marketing manager requested a refresh of the ad creative to improve the click-through rate for the autumn promotion.”
UsageUsually uncountable in this sense.
Usage creative writing · creative procedure · creative process
Borrowed from Late Latin creativus, from Latin creō. Equivalent to create + -ive. Displaced native Old English orþanclīċ.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.