creativity
n. uncountablen. the ability to make new things or think of original ideas. It is the skill you use to paint, write, or solve problems in a fresh way.
n. the ability to transcend traditional ideas, rules, or patterns to generate meaningful new forms or interpretations. Frequently associated with artistic expression and innovative problem-solving.
The art teacher always encouraged creativity in her classroom.
The marketing team needs someone with enough creativity to design a completely new advertising campaign for the summer.
While often romanticised as a sudden flash of inspiration, true creativity usually requires a deep understanding of existing conventions before one can successfully subvert them.
From creative + -ity.
Uncountable in its general sense; frequently collocates with verbs like 'foster', 'stifle', or 'encourage'.