What does "creativity" mean?

1. (imagination and original ideas) the ability to think of new ideas or create something original and artistic. 2. (the quality of being creative) the quality of being good at making things or solving problems in a new way.

creativity

US //ˌkɹieɪˈtɪvəti// UK //kɹiːˌeɪtˈɪvɪti// cre·ativ·i·ty

1 imagination and original ideas (n.)
B2 Upper Intermediate

the ability to think of new ideas or create something original and artistic.

the use of imagination or original ideas to create something; the faculty of generating novel and valuable concepts or objects.

Example

The teacher encouraged creativity by letting the students choose their own art projects.

Example

The marketing team's creativity was evident in the way they transformed a mundane household product into a must-have lifestyle accessory through clever storytelling.
- inventiveness
- imagination
- originality
- inspiration
- unimaginativeness
- dullness
2 the quality of being creative (n.)
B2 Upper Intermediate Academic

the quality of being good at making things or solving problems in a new way.

the quality or state of being creative, often used in professional contexts to describe problem-solving abilities.

Example

We need more creativity in our approach to solving this technical problem.

Example

The CEO argued that fostering a culture of creativity was essential for the company to remain competitive in a rapidly evolving digital landscape.
- resourcefulness
- ingenuity

Origin

From creative + -ity.

Word family

Nouncreativity
Adjectivecreative
Adverbcreatively