creativity
- 01 B2 Upper Intermediate
the ability to think of new ideas or create something original and artistic.
the use of imagination or original ideas to create something; the faculty of generating novel and valuable concepts or objects.
Simple“The teacher encouraged creativity by letting the students choose their own art projects.”
In context“The marketing team's creativity was evident in the way they transformed a mundane household product into a must-have lifestyle accessory through clever storytelling.”
SynonymsAntonymsunimaginativenessdullness - 02 B2 Upper Intermediate
the quality of being good at making things or solving problems in a new way.
the quality or state of being creative, often used in professional contexts to describe problem-solving abilities.
Simple“We need more creativity in our approach to solving this technical problem.”
In context“The CEO argued that fostering a culture of creativity was essential for the company to remain competitive in a rapidly evolving digital landscape.”
Synonymsresourcefulnessingenuity
“Researchers say the key may be balancing physical activity with screen activities that encourage learning, creativity, and active thinking.”
“This soft-smudged, colourful picture book celebrates the playfulness and creativity of parenthood.”
From creative + -ity.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.