cro
n.n. The process of making changes to a website or app so that more visitors do things you want them to do, like buying a product or signing up for a newsletter.
n. Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a specific desired action. It involves understanding user behavior and testing site improvements to reduce friction in the customer journey.
Our team is focusing on CRO to help increase our online sales.
By improving the checkout process, the CRO specialist helped the company turn more browsers into buyers.
After analyzing the user data, we implemented several CRO strategies to ensure that the landing page was more effective at capturing email signups.
Commonly used in business and medical contexts; often functions as a modifier in phrases like 'CRO industry' or 'CRO services.'
- Nounbro
- Nouncro