customization
n. C / Un. the act of changing something to make it fit your specific needs or tastes. You use this when you want a product or service to be exactly how you like it.
n. the action of modifying something to suit a particular individual or task. Refers to the process of tailoring a product, service, or interface to specific user requirements.
The software allows for easy customization of the home screen.
The car dealership offers a high level of customization, allowing buyers to choose everything from the seat stitching to the dashboard wood.
In the modern digital economy, mass customization has become a standard strategy, enabling companies to provide personalized goods at prices comparable to mass-produced items.
Uncountable when referring to the general process; countable when referring to a specific modification or feature.