demographics
n. uncountable B2 Upper Intermediate US //ˌdɛməˈɡɹæfɪks// UK //dˌɛməɡɹˈæfɪks// de·mo·graph·ics
n. the statistical data about a population, such as age, gender, and income. You use this word when talking about who lives in a place or buys a product.
n. statistical data relating to the size, structure, and distribution of a population. Typically used in the plural form.
Demographics help companies target their ads.
The marketing team studied local demographics to decide where to open the new store.
Shifting demographics in the electorate forced political parties to rethink their long-standing strategies on healthcare and education.