Word
demographics
Phoneticsde·mo·graph·ics
US/ˌdɛməˈɡɹæfɪks/
UK/dˌɛməɡɹˈæfɪks/
Definitions
01population statistics
n. information about a group of people, like how old they are or how much money they make.
n. the statistical characteristics of human populations, such as age, income, and ethnicity, used to identify markets or social trends.
“The demographics of the city have changed as more young professionals move into the centre.”
“The shifting demographics of the region suggest that local government must invest more heavily in elderly care and accessible public transport over the next decade.”
Academic
Usage
Usually functions as a plural noun and takes a plural verb.
Synonyms
02target groups
n. specific groups of people that a company wants to sell things to.
n. specific segments of a population identified by shared characteristics, particularly for marketing or broadcasting purposes.
“The new video game is very popular with the teenage demographics.”
“Advertisers are struggling to reach younger demographics who increasingly avoid traditional television in favour of on-demand streaming services.”
Informal
Teaching tip
In marketing, people often use 'demographics' to mean the groups themselves rather than just the data about them.
Synonyms
Real-World Examples
“These are other minority groups, Hegseth has said, have been promoted in the military based on their demographics and not based on their performance, as they should have been judged.” “To reflect the challenges faced by many small human service agencies, the team used open-source tools to analyze publicly available datasets on eviction filings, demographics and employment trends.” Scan code
englishreference.com/q/demographics