diversify
v.v. to add more variety to something. You do this to make things more interesting or to reduce risk by not putting all your effort into one area.
v. to increase the variety of products, services, or investments. Often describes a strategy to mitigate risk or expand market reach.
The company wants to diversify its products this year.
Farmers are encouraged to diversify their crops to protect their income against a single failed harvest.
A well-balanced investment portfolio should diversify across various asset classes and geographical regions to minimize the impact of localized market volatility.
Borrowed from Middle French diversifier, equivalent to diverse + -ify.
The verb is transitive when referring to a specific set of items, but can be intransitive when describing a general change in strategy.
diversify into many different thingsdiversify your investmentsWhile 'into' is used for new areas, the verb is primarily transitive and should take a direct object when describing the collection being varied.