English Reference

Word

diversify

Phoneticsdi·ver·si·fy, stress on the second syllable

US/daɪˈvɝsəˌfaɪ/

UK/daɪvˈɜːsɪfˌaɪ/

Definitions

01to add variety

B2 · Upper Intermediate

v. to change something so that it has more different parts or types of things.

v. to make something more diverse or varied in form, quality, or character.

“The city is trying to diversify its economy so it does not rely only on tourism.”

“The curriculum was redesigned to diversify the range of perspectives represented in the history department's core modules.”

02business/investing

B2 · Upper Intermediate Academic

v. to put money into many different types of businesses to reduce the risk of losing it.

v. to spread investment capital across different assets or expand a company's range of products to mitigate risk.

“It is usually safer to diversify your investments rather than putting all your money in one company.”

“The corporation decided to diversify into renewable energy markets to offset the declining profits from its traditional fossil fuel divisions.”

Synonyms

Antonyms

Usage

The verb is transitive when referring to a specific set of items, but can be intransitive when describing a general change in strategy.

Pitfall

diversify into many different things

diversify your investments

While 'into' is used for new areas, the verb is primarily transitive and should take a direct object when describing the collection being varied.

Real-World Examples

“Diversifying our trading relationships is the right move.”
Toronto Sun 8 Sept 2026
“Data shows that Canada is also diversifying its trade.”
BBC News 8 Sept 2026
“Australian banks can still diversify between different kinds of lending and assets, she says.”
Phys.org 4 Sept 2026

Etymology

Borrowed from Middle French diversifier, equivalent to diverse + -ify.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

VERB

diversify(B2)

ADJECTIVE

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Occasional
Level
B2 · Upper Intermediate
Updated

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English Reference