email marketing
compound.compound. the practice of sending messages to a group of people by email to promote products or services. You use this to build relationships with customers and encourage them to buy something.
compound. the act of sending commercial messages to a list of contacts via email for promotional or relationship-building purposes. Often involves segmenting audiences to ensure content relevance and tracking engagement metrics like open rates.
Our company uses email marketing to tell customers about new sales.
Small businesses often rely on email marketing because it is a cost-effective way to reach a large audience directly.
Effective email marketing requires a delicate balance between providing genuine value to the subscriber and executing a clear call to action that drives conversion.
A compound formed from email, an abbreviation of electronic mail, and marketing, derived from the Middle English word market. The term follows the pattern of direct marketing and telemarketing, reflecting the shift of traditional advertising methods to digital correspondence.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Typically functions as a compound noun; often used as a modifier before other nouns like 'campaign' or 'strategy'.
Last updated July 22, 2026