endorses
v.v. to say publicly that you support a person, a product, or an idea. It often means you are giving your official approval.
v. to express formal or public support for a person, policy, or product. Often implies a professional or institutional recommendation.
The famous athlete endorses this brand of shoes.
The local newspaper usually endorses a candidate for mayor a few weeks before the election takes place.
While the committee generally endorses the proposed environmental reforms, several members have expressed reservations regarding the timeline for implementation in rural districts.
The verb is transitive and requires a direct object. In commercial contexts, it specifically refers to a celebrity appearing in advertisements for a product.