engagement
n. C / Un. the amount of attention and interaction people give to something online. You use this word when talking about how many likes, comments, or shares a post gets.
n. a metric of user interaction with digital content, typically quantified through likes, comments, shares, and viewing time.
The new video got a lot of engagement on social media.
The marketing team changed the posting schedule to see if it would increase user engagement with their daily updates.
Although the controversial post generated massive engagement in the form of angry comments, the brand ultimately decided that such negative visibility harmed their long-term reputation.
From French engagement. Equivalent to engage + -ment.
Uncountable in the context of digital metrics; frequently modified by adjectives like 'high', 'low', or 'user'.