immediacy
n. uncountable C1 Advanced US //ˌɪˈmiˌdiəsi// UK //ɪmˈiːdɪəsi// im·me·di·a·cy
n. the quality of being very close in time or space. It describes something that happens right now or is very easy to reach.
n. the quality of being immediate in time, space, or effect. Often refers to the directness of a response or the lack of delay in a process.
The immediacy of the response surprised everyone.
The immediacy of the threat forced the government to act before the public even realized what was happening.
In digital communication, the perceived immediacy of a message can create a sense of urgency that might not exist in a more traditional, asynchronous medium.