analytics
n. uncountablen. the process of studying data to find useful patterns and make better decisions. You often hear this in business or technology when companies want to understand customer behaviour.
n. the systematic computational analysis of data or statistics to discover, interpret, and communicate meaningful patterns. Frequently used in commercial and technological contexts to guide strategy.
The marketing team uses analytics to see which ads perform best.
By reviewing their website analytics, the company discovered that most customers were dropping off at the checkout page.
Advanced predictive analytics allow modern supply chains to anticipate inventory shortages weeks in advance, mitigating disruptions before they impact the consumer.
Morphologically plural but typically takes a singular verb when referring to the field of study or the general process.