infatuation
n. C1 Advanced US //ˌɪnˌfætʃuˈeɪʃən// UK //ɪnfˌætʃuːˈeɪʃən// in·fat·u·a·tion
n. a strong feeling of love or attraction for someone that is usually short-lived. It is like a crush that you get very excited about but it does not last forever.
n. a strong but usually short-lived feeling of romantic or sexual attraction. Often carries a connotation of being obsessive or irrational.
His infatuation with the new car lasted only a week.
The politician's sudden infatuation with the young actress caused a scandal in the media.
While the initial infatuation with the project was intense, the team eventually realized that the long-term benefits were far less significant than the initial excitement suggested.