Word
jingle
Phoneticsjin·gle, stress on the first syllable
US/ˈdʒɪŋɡəɫ/
UK/dʒˈɪŋɡəl/
Countable noun
Definition
n. a short, catchy tune or song used in a commercial to help you remember a product. It is designed to stay in your head so you think of the brand later.
n. a short, rhythmic, and easily remembered musical phrase or song used in advertising. Often employs simple rhymes and repetitive melodies to enhance brand recall.
Examples
“The company's new jingle is very catchy.”
“The marketing team spent weeks developing a three-second jingle that would be instantly recognizable on both radio and television.”
“While visual branding is essential, a well-crafted jingle can create a powerful auditory association that persists in the consumer's memory long after the advertisement has ended.”
Examples
simple
“The company's new jingle is very catchy.”
contextual
“The marketing team spent weeks developing a three-second jingle that would be instantly recognizable on both radio and television.”
complex
“While visual branding is essential, a well-crafted jingle can create a powerful auditory association that persists in the consumer's memory long after the advertisement has ended.”
Usage
Commonly used in the context of marketing and broadcast media.
Real-World Examples
“Stewart said that in the Sunday school minibus that would pick them up, Arday would entertain his peers by singing the jingle from the 90s advert for Baby All Gone dolls.” Etymology
The verb, which is older than the noun, is from Middle English gyngle. Onomatopoeic; compare jangle.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Idioms
Domains
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Frequent
- Level
- B2 · Upper Intermediate
- Updated
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englishreference.com/q/jingle