juju
n.n. a special power or magic that makes something work well. You use this word when you want to say something has a secret quality that helps it succeed.
n. a supernatural power or charm believed to bring good luck or success. Often used in a figurative sense to describe an intangible quality that makes a person or thing perform exceptionally well.
The team has some serious juju this season.
The new manager brought a lot of juju to the office, and the whole department started working much faster.
While the technical specifications were sound, the product lacked the necessary juju to capture the consumer's imagination and compete with the established brand.
From a West African language, probably originally from French joujou.
Reduplication of -ju- in marijuana.