loyalty
- 01 B2 Upper Intermediate
the feeling of being faithful and supporting someone or something even when things are difficult.
the state or quality of being loyal; a strong feeling of support or allegiance to a person, group, or idea.
Simple“His loyalty to his friends meant he never shared their secrets with anyone else.”
In context“The manager's unwavering loyalty to her staff earned her their respect and ensured high productivity during the company's restructuring.”
UsageOften used with the preposition 'to'.
Synonyms - 02 B2 Upper Intermediate
the habit of always buying the same brand or using the same shop.
the tendency of a consumer to continue buying products from a specific brand or company.
Simple“I use my loyalty card every time I buy coffee to get a free drink.”
In context“The airline introduced a new loyalty programme designed to incentivise frequent flyers with exclusive lounge access and priority boarding.”
UsageCommonly used in the compound 'loyalty card' or 'loyalty programme'.
“Stephen’s obsequious loyalty to Sonya led it to deny Liang’s interview requests during her research phase.”
“I don’t see much evidence that young people today are growing up with that sense of kindness and courage and loyalty,” she says.”
From Middle English loialte, borrowed from Old French loialte, loiauté (Modern loyauté) from loial + -té, equivalent to loyal + -ty.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.