retention
n. uncountablen. the ability to keep or hold onto something. It often refers to a person's memory or a company keeping its employees.
n. the continued possession, use, or control of something; the power to retain or recall information. Often used in professional contexts regarding staff or customer loyalty.
The company has a high employee retention rate.
The new training program significantly improved the retention of information among the medical students.
While the marketing team focused on customer acquisition, the board argued that long-term profitability depended entirely on the retention of existing subscribers through better service.
From Middle English retencioun, borrowed from Latin retentiō, retentiōnis, from retentus, the perfect passive participle of retineō (“retain”) (from re- (“back, again”) + teneō (“hold, keep”)).
Frequently used in business and psychology; often followed by the preposition 'of'.