luv
n. uncountable C1 Advanced luv
n. a casual way to write 'love' or a friendly name for someone. You might see it in a text message or hear someone in the UK use it to be nice to a stranger.
n. an eye-dialect spelling of 'love' used to represent a casual or regional pronunciation. Often functions as a term of endearment or a familiar form of address in informal British English.
Thanks for the help, luv.
The shopkeeper smiled and said, 'That will be five pounds, luv,' as she handed over the groceries.
Usage
Primarily used in informal writing or as a vocative term of address; common in British English dialects.
Pitfall
I luv you in a formal letterI love you in a formal letterThis spelling is highly informal and should be avoided in professional or academic contexts.