marketing automation
compound.compound. software or technology that automatically handles repetitive tasks like sending emails or posting on social media. It helps businesses reach customers at the right time without a person doing every step manually.
compound. the use of software platforms and technologies to automate repetitive marketing tasks across multiple channels. Often involves lead scoring, email sequencing, and data integration to streamline sales workflows.
Our company uses marketing automation to send welcome emails to new users.
By implementing marketing automation, the team could track user behavior and send personalized offers without manual intervention.
Sophisticated marketing automation platforms allow businesses to nurture leads through complex sales funnels by triggering specific content based on granular engagement metrics and demographic data.
A compound term formed from the noun marketing and the noun automation. The phrase gained prominence in the mid-1990s as software developers sought to categorise systems designed to manage repetitive digital communications.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Last updated July 22, 2026