MAU
n. plural-onlyn. Stands for Monthly Active Users. The number of unique people who visit a website or use an app at least once during a 30-day period.
n. Abbreviation for Monthly Active Users. A key performance indicator (KPI) representing the total number of unique visitors or accounts that engage with a digital platform within a calendar month.
The app reached one million MAU just six months after launch.
Investors are closely monitoring the platform's MAU to determine if the recent marketing campaign successfully increased long-term engagement.
While total downloads provide an initial metric of interest, MAU offers a more accurate reflection of a product's stickiness and the actual size of its recurring user base.
Commonly used as a collective plural noun in business and tech contexts; often treated as a singular metric in financial reporting.