Word
MAU
Phoneticsmau
/ˈmaʊ/
Definition
n. Stands for Monthly Active Users. The number of unique people who visit a website or use an app at least once during a 30-day period.
n. Abbreviation for Monthly Active Users. A key performance indicator (KPI) representing the total number of unique visitors or accounts that engage with a digital platform within a calendar month.
Examples
“The app reached one million MAU just six months after launch.”
“Investors are closely monitoring the platform's MAU to determine if the recent marketing campaign successfully increased long-term engagement.”
“While total downloads provide an initial metric of interest, MAU offers a more accurate reflection of a product's stickiness and the actual size of its recurring user base.”
Examples
simple
“The app reached one million MAU just six months after launch.”
contextual
“Investors are closely monitoring the platform's MAU to determine if the recent marketing campaign successfully increased long-term engagement.”
complex
“While total downloads provide an initial metric of interest, MAU offers a more accurate reflection of a product's stickiness and the actual size of its recurring user base.”
Usage
Commonly used as a collective plural noun in business and tech contexts; often treated as a singular metric in financial reporting.