multichannel marketing
compound.compound. a way of selling products using many different paths at the same time, like websites, social media, and physical stores. It helps a business reach customers wherever they prefer to shop.
compound. the practice of interacting with customers using a combination of indirect and direct communication platforms — such as websites, retail stores, mail order catalogs, and mobile apps — to facilitate a purchase.
Our multichannel marketing includes social media ads and email newsletters.
By adopting multichannel marketing, the retailer saw a significant increase in sales as customers could now buy products through the app or in person.
A robust multichannel marketing strategy ensures that the brand message remains consistent across diverse touchpoints, allowing the consumer to transition seamlessly from digital discovery to a physical point of sale.
A compound of the Latin-derived prefix multi-, meaning many, and the Middle English channel, via Old French and Latin canalis. The term follows the established pattern of applying physical distribution terminology to the diversification of digital and analogue commerce.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Often functions as a compound noun phrase; typically used in business and digital commerce contexts.
Last updated July 22, 2026