personalized
adj. US //ˈpɝsənəˌɫaɪzd// per·son·al·ized
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1 tailored to a person (adj.) B2 Upper Intermediatemade or changed to fit your specific needs, tastes, or name.
modified or designed to meet the specific requirements or preferences of a particular individual.
ExampleThe website offers personalized recommendations based on the movies you have already watched.
ExampleThe marketing department shifted its strategy toward personalized email campaigns, resulting in a significant increase in customer engagement and retention rates.
- generic
- standardized
- mass produced
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2 marked with a name (adj.) B2 Upper Intermediatehaving a person's name or initials on it.
bearing the name, initials, or personal mark of the owner.
ExampleShe gave him a personalized leather wallet with his initials on the front.
ExampleThe company provides personalized stationery for all senior executives to use during official correspondence.
- engraved
- monogrammed