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persuade

v.
US //pɝˈsweɪd// UK //pəswˈeɪd// per·suade
  1. 1 to convince someone to act (v.)
    B1 Intermediate General-service

    to make someone decide to do something by giving them good reasons.

    to successfully convince an agent to perform an action through reasoning or verbal influence; typically followed by an infinitive clause.

    Example

    It took a long time, but I finally persuaded my brother to join the gym with me.

    Example

    The marketing team worked tirelessly to persuade the board that a complete rebranding was necessary for the company's survival.

    Usage

    Commonly used in the pattern 'persuade someone to do something'.

    Pitfall
    I persuaded to him to go.
    I persuaded him to go.

    The verb 'persuade' is transitive and takes the person as a direct object without the preposition 'to'.

  2. 2 to convince someone of a fact (v.)
    B2 Upper Intermediate General-service

    to make someone believe that something is true.

    to cause someone to believe a statement or accept a situation as true through argument or evidence.

    Example

    The lawyer tried to persuade the jury that his client was innocent.

    Example

    Despite the overwhelming scientific evidence, it remained difficult to persuade the local community that the water supply was contaminated.

    Usage

    Often used with a 'that' clause or the preposition 'of'.

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  1. 3 to try to convince (v.)
    C2 Proficiency Dialect Archaic

    to try very hard to make someone agree with you, even if they do not change their mind yet.

    to urge or plead with someone; used in some dialects to describe the attempt to convince rather than the successful result.

    Example

    He persuaded with her for hours to stay, but she left anyway.

    Example

    In older texts, you may find the character persuading his companion to flee, though his pleas ultimately fell on deaf ears.

    Teacher's tip

    In modern standard English, 'persuade' implies success. If the attempt failed, use 'tried to persuade' or 'urged'.

Origin

From Latin persuādeō (“to persuade”). Cognate to for, sweet.

Word family

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