populism
n. uncountablen. a type of politics that claims to represent the needs of ordinary people against a powerful elite. It often uses simple messages to appeal to the feelings of the public.
n. a political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups. Often characterised by anti-establishment rhetoric and the claim to represent the 'true' will of the people.
The candidate used populism to win the support of frustrated voters.
Economic inequality often fuels populism as voters look for leaders who promise to challenge the existing political system.
Political scientists debate whether populism is a distinct ideology or a rhetorical strategy that can be adopted by both the left and the right to mobilise the masses.
Commonly used in political science and journalism; often carries a critical or pejorative tone when used by opponents.