posing
n. uncountablen. the act of behaving in an artificial way to impress other people. It often involves pretending to be more important, cool, or wealthy than you really are.
n. the adoption of a particular physical attitude or social persona, typically for effect or to project a false image. Informal in register when referring to social behavior rather than art.
His constant posing at parties makes him seem very fake.
The club was full of people more interested in posing for photos than actually dancing.
Critics dismissed the artist's public persona as mere posing, arguing that his rebellious image was carefully manufactured to sell more records to a younger audience.
Often used with a negative connotation to suggest insincerity or vanity.