English Reference

Word

PPC

Phoneticsppc

Definition

n. Stands for Pay-Per-Click. A way of advertising on the internet where a company only pays when someone actually clicks on their ad.

n. Abbreviation for Pay-Per-Click. An internet advertising model in which an advertiser pays a publisher, typically a search engine or website owner, only when a specific advertisement is clicked.

Examples

“Our marketing team is focusing on a new PPC campaign.”

“The startup managed to increase its website traffic significantly by bidding on specific keywords through a PPC platform.”

“While organic search results provide long-term value, a well-managed PPC strategy offers immediate visibility for competitive terms that would otherwise take months to rank for naturally.”

Examples

simple

“Our marketing team is focusing on a new PPC campaign.”

contextual

“The startup managed to increase its website traffic significantly by bidding on specific keywords through a PPC platform.”

complex

“While organic search results provide long-term value, a well-managed PPC strategy offers immediate visibility for competitive terms that would otherwise take months to rank for naturally.”

Usage

Often used as a modifier before another noun, such as 'PPC advertising' or 'PPC campaign'.

Domains

ComputingEconomicsInternetPolitics

This entry

Level
C1 · Advanced
Frequency
Occasional
Updated

Scan code

englishreference.com/q/ppc

English Reference