PPC
n. uncountablen. Stands for Pay-Per-Click. A way of advertising on the internet where a company only pays when someone actually clicks on their ad.
n. Abbreviation for Pay-Per-Click. An internet advertising model in which an advertiser pays a publisher, typically a search engine or website owner, only when a specific advertisement is clicked.
Our marketing team is focusing on a new PPC campaign.
The startup managed to increase its website traffic significantly by bidding on specific keywords through a PPC platform.
While organic search results provide long-term value, a well-managed PPC strategy offers immediate visibility for competitive terms that would otherwise take months to rank for naturally.
Often used as a modifier before another noun, such as 'PPC advertising' or 'PPC campaign'.