pushes
n. countablen. strong efforts to achieve something or physical acts of using force to move things away from you. You often hear this when people try to reach a goal or finish a difficult task.
n. determined or concerted efforts to achieve a specific objective; alternatively, the physical acts of exerting pressure against an object to move it. Often used in professional contexts to describe marketing or recruitment campaigns.
The team made several big pushes to finish the project on time.
After months of planning, the charity launched several marketing pushes to increase donations before the end of the year.
The final pushes toward the summit were hampered by thinning oxygen and unpredictable winds, forcing the climbers to rely on their most basic survival instincts.
Usually plural when referring to repeated efforts or campaigns.