English Reference

Word

redirect

Phoneticsre·di·rect, stress on the third syllable

US/ˌɹidɝˈɛkt/

UK/ɹˌiːdaɪɹˈɛkt/

Definition

v. to send someone or something to a different place or for a different purpose than originally planned.

v. to change the direction or focus of an object, person, or digital request. Often involves rerouting traffic, funds, or attention toward a new destination or objective.

Examples

“The website will redirect you to the login page automatically.”

“The city had to redirect traffic through side streets while the main bridge was under repair.”

“The board of directors voted to redirect the remaining research budget toward marketing efforts in an attempt to stabilize the company's falling stock price.”

Examples

simple

“The website will redirect you to the login page automatically.”

contextual

“The city had to redirect traffic through side streets while the main bridge was under repair.”

complex

“The board of directors voted to redirect the remaining research budget toward marketing efforts in an attempt to stabilize the company's falling stock price.”

Usage

The verb is transitive and often takes the preposition 'to'.

Pitfall

The link redirects at the home page

The link redirects to the home page

Redirect requires the preposition 'to' when indicating a destination, not 'at'.

Real-World Examples

“Questions to Wells’ office were redirected to her department.”
The Guardian 17 Aug 2026
“Critics of the policy have always argued that redirecting per-student funds into education savings accounts reduces resources for districts’ public schools , because funding follows students out of the public school system.”
The Conversation 6 Jul 2026

Etymology

From re- + direct.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Domains

ComputingLaw

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Frequent
Level
B2 · Upper Intermediate
Updated

QR code

englishreference.com/q/redirect

English Reference