Word
reseller
Phoneticsre·seller
US/ɹiˈsɛɫɝ/
UK/ɹiːsˈɛlɐ/
Definition
n. a person or company that buys products from a manufacturer and then sells them to customers. They usually add a small price to the original cost to make a profit.
n. an entity that purchases goods from a manufacturer or distributor and subsequently sells them to end consumers. Often involves the addition of a markup to the original wholesale price.
Examples
“The local electronics store is an official reseller of the brand.”
“After the factory closed, several independent resellers continued to sell the remaining stock at a discount.”
“While the manufacturer focuses on production, the reseller handles the logistics of distribution and customer service, ensuring the product reaches a wider demographic across the country.”
Examples
simple
“The local electronics store is an official reseller of the brand.”
contextual
“After the factory closed, several independent resellers continued to sell the remaining stock at a discount.”
complex
“While the manufacturer focuses on production, the reseller handles the logistics of distribution and customer service, ensuring the product reaches a wider demographic across the country.”
Real-World Examples
“These partners, known as "resellers", channel billions of dollars' worth of Chinese advertising onto Facebook and Instagram.” Scan code
englishreference.com/q/reseller