Word
schema markup
Definition
compound. a special code you add to your website to help search engines understand your content better. It helps your site show up with extra details, like star ratings or prices, in search results.
compound. a structured data vocabulary added to a website's HTML to provide search engines with explicit context about the page's content. It enables the generation of rich snippets, such as review stars, event dates, or product availability, in search engine results pages.
Examples
“We added schema markup to show our product prices in search results.”
“By implementing schema markup for our recipes, we saw a significant increase in clicks because the search results displayed cooking times and calorie counts.”
“While standard HTML tells a browser how to display information, schema markup provides semantic metadata that allows search engines to parse the relationship between entities like authors, organizations, and creative works.”
Examples
simple
“We added schema markup to show our product prices in search results.”
contextual
“By implementing schema markup for our recipes, we saw a significant increase in clicks because the search results displayed cooking times and calorie counts.”
complex
“While standard HTML tells a browser how to display information, schema markup provides semantic metadata that allows search engines to parse the relationship between entities like authors, organizations, and creative works.”
Etymology
A compound of schema, from the Greek skhēma meaning form or figure, and markup, derived from the traditional practice of marking up a manuscript with instructions for a compositor.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.