slogan
- 01 B2 Upper Intermediate
a short phrase used by a company to help people remember a product or brand.
a memorable catchphrase used in commercial advertising to promote a product, service, or brand identity.
Simple“The company's new slogan is so catchy that everyone is singing it.”
In context“The marketing department spent months developing a slogan that would resonate with younger consumers without alienating their existing customer base.”
Synonyms - 02 B2 Upper Intermediate
a phrase that expresses the goals or beliefs of a group, like a political party.
a distinctive motto or rallying cry associated with a particular movement, political party, or social cause.
Simple“Protesters shouted a simple slogan calling for cleaner air in the city.”
In context“The candidate's campaign slogan focused on economic reform, appearing on every billboard and pamphlet throughout the election cycle.”
Synonyms - 03 C2 Proficiency
a shout used by soldiers in the past during a battle.
a distinctive battle cry used by ancient Irish or Scottish clans to identify themselves in combat.
Simple“The highland clans would charge into battle with a terrifying slogan.”
In context“Historians believe the term originated from the Gaelic 'sluagh-ghairm', referring to the traditional slogan used to gather the host for war.”
Synonymswar crybattle cry
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic slougos (“army, troop”), from Proto-Indo-European slowgʰos, slowgos (“entourage”); and gairm from Proto-Celtic garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.