What does "slogan" mean?

1. (advertising catchphrase) a short phrase used by a company to help people remember a product or brand. 2. (political or social motto) a phrase that expresses the goals or beliefs of a group, like a political party. 3. (historical battle cry) a shout used by soldiers in the past during a battle.

slogan

US //ˈsɫoʊɡən// UK //slˈəʊɡən// slo·gan

1 advertising catchphrase (n.)
B2 Upper Intermediate

a short phrase used by a company to help people remember a product or brand.

a memorable catchphrase used in commercial advertising to promote a product, service, or brand identity.

Example

The company's new slogan is so catchy that everyone is singing it.

Example

The marketing department spent months developing a slogan that would resonate with younger consumers without alienating their existing customer base.
- catchphrase
- jingle
- tagline
2 political or social motto (n.)
B2 Upper Intermediate

a phrase that expresses the goals or beliefs of a group, like a political party.

a distinctive motto or rallying cry associated with a particular movement, political party, or social cause.

Example

Protesters shouted a simple slogan calling for cleaner air in the city.

Example

The candidate's campaign slogan focused on economic reform, appearing on every billboard and pamphlet throughout the election cycle.
- motto
- rallying cry
- watchword

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3 historical battle cry (n.)
C2 Proficiency Archaic

a shout used by soldiers in the past during a battle.

a distinctive battle cry used by ancient Irish or Scottish clans to identify themselves in combat.

Example

The highland clans would charge into battle with a terrifying slogan.

Example

Historians believe the term originated from the Gaelic 'sluagh-ghairm', referring to the traditional slogan used to gather the host for war.
- war cry
- battle cry

Origin

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic slougos (“army, troop”), from Proto-Indo-European slowgʰos, slowgos (“entourage”); and gairm from Proto-Celtic garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).