slogan
n. countablen. a short, catchy phrase used to help people remember a brand, product, or political group. You use it to grab attention and share a simple message quickly.
n. a short and striking or memorable phrase used in advertising or political campaigning. Often functions as a linguistic shorthand for a brand's identity or a movement's core values.
The company created a new slogan for its summer sale.
The marketing team spent weeks brainstorming a catchy slogan that would appeal to younger customers.
While a visual logo provides immediate brand recognition, a well-crafted slogan can encapsulate a company's entire philosophy in just a few rhythmic, easily repeatable words.
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic slougos (“army, troop”), from Proto-Indo-European slowgʰos, slowgos (“entourage”); and gairm from Proto-Celtic garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
Commonly used with verbs like 'create', 'adopt', or 'chant'.