storefront
n.the front part of a shop that is visible from the street. It includes the window, the sign, and the area where customers can see the products.
n.the front part of a shop visible from the street, including the window display and exterior signage.
“The new store has a bright blue storefront.”
“The shop owner spent the weekend painting the storefront to attract more customers to the new location.”
“The historic district is famous for its ornate storefronts, which reflect the architectural styles of the late nineteenth century and provide a visual link to the city's commercial past.”
“Shoppers' changing habits are fueling a major shift in what types of businesses are occupying storefronts.”
From store + front.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.