storytelling
n. uncountable B1 Intermediate US //ˈstɔɹiˌtɛɫɪŋ// UK //stˈɔːɹɪtˌɛlɪŋ// sto·ry·telling
n. the activity of telling or writing stories to share information or entertain people.
n. the social and cultural activity of sharing narratives, sometimes with improvisation, theatrics, or embellishment. Often used to describe the narrative structure of a film, game, or brand.
Good storytelling makes even a simple movie feel exciting.
The camp leader used storytelling to teach the children about the history of the forest.
Effective marketing relies on compelling storytelling that connects a product's features to the personal aspirations and emotional needs of the target audience.