Word
target group
Phoneticstar·get·group
Countable noun
Definition
compound. the specific group of people that a company or organization wants to reach with its products or messages. You identify this group by looking at things like their age, interests, or where they live.
compound. a specific demographic or audience segment at which a product, advertisement, or service is aimed. Frequently used in marketing and social research to narrow the focus of a campaign.
Examples
“The target group for this new toy is children aged five to eight.”
“Before launching the campaign, the marketing team spent weeks identifying the primary target group to ensure the messaging was relevant.”
“Defining a precise target group allows for more efficient allocation of the advertising budget by minimizing exposure to disinterested demographics.”
Examples
simple
“The target group for this new toy is children aged five to eight.”
contextual
“Before launching the campaign, the marketing team spent weeks identifying the primary target group to ensure the messaging was relevant.”
complex
“Defining a precise target group allows for more efficient allocation of the advertising budget by minimizing exposure to disinterested demographics.”
Collocations
Common phrases and expressions where native English speakers use the word “target group” in context.
Verb
01. aim at target group
“The adverts are aimed at a younger target group.”
verb + prep + noun
02. appeal to target group
“This modern design will appeal to our target group.”
verb + prep + noun
03. attract target group
“Free samples help attract the target group to the brand.”
verb + noun
04. define target group
“The company defined its target group before launching the product.”
verb + noun
05. identify target group
“First, you must identify your target group by age and interests.”
verb + noun
Adjective
06. core target group
“Young professionals are our core target group.”
adj + noun
07. intended target group
“The advert failed to reach its intended target group.”
adj + noun
08. main target group
“Teenagers are the main target group for this new mobile game.”
adj + noun
09. appeal to the target group
“Bright packaging appeals to the target group of teenagers.”
10. attract a younger target group
“The club lowered prices to attract a younger target group.”
11. focus on the target group
“Marketers should focus on the target group's daily habits.”
12. identify your target group
“Surveys can help you identify your target group clearly.”
Usage
Often used as a compound noun; can be replaced by 'target audience' in most contexts.
Etymology
A compound of 'target', which comes from the Old French 'targe' meaning a light shield, and 'group', from the Italian 'gruppo'. The marketing sense of 'target' emerged in the mid-20th century as businesses began using military metaphors for precision advertising.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Synonyms
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Level
- B2 · Upper Intermediate
- Updated
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QR code
englishreference.com/q/target-group