English Reference
Idiom idiom

aim at


To create or design for a particular audience.

Meaning adapted from Wiktionary, available under CC BY-SA 4.0.


SIMPLE

“This new game aims at younger children.”

CONTEXTUAL

“The marketing team aims at professional commuters who need a quick way to get to work.”

COMPLEX

“The author aims at a sophisticated readership, weaving complex philosophical themes into a narrative that challenges conventional storytelling.”


Related idioms1entry
  1. 01

    take aim

    To direct criticism (towards).

Last updated August 10, 2026