ENGLISH
REFERENCE

aim at

idiom
Meaning

To create or design for a particular audience.


Examples
SIMPLE

This new game aims at younger children.

CONTEXTUAL

The marketing team aims at professional commuters who need a quick way to get to work.

COMPLEX

The author aims at a sophisticated readership, weaving complex philosophical themes into a narrative that challenges conventional storytelling.

Anchors to
Related idioms1entry
  1. 01

    take aim

    To direct criticism (towards).

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