conversion

B2 · Upper Intermediate Countable noun

n. a change in your religion or your core beliefs.

n. the adoption of a new religion or belief system, often involving a formal process or public declaration.

“His conversion to Buddhism happened after he spent a summer traveling through Asia.”

“The historian examined the mass conversion of the local population following the arrival of the missionaries in the seventeenth century.”

B1 · Intermediate Uncountable noun

n. changing a value from one system of measurement to another.

n. the process of calculating the equivalent value of a sum or measurement in a different system.

“The online tool makes the conversion from miles to kilometers very easy.”

“Fluctuations in the exchange rate meant that the conversion of the company's overseas profits resulted in a significant loss on the balance sheet.”

C1 · Advanced Countable noun Computing Technical

n. when a person sees an online ad and then does what the advertiser wants, like buying a product.

n. a marketing metric representing a user completing a desired action, such as a purchase or a newsletter sign-up.

“The new website design led to a huge increase in sales conversions.”

“The marketing team analyzed the conversion rate of the email campaign to determine which subject lines resonated most with the target demographic.”

C2 · Proficiency Uncountable noun Law Formal · Technical

n. taking someone else's property and treating it as your own.

n. the civil wrong of intentionally taking or using someone else's personal property without permission.

“The company was sued for conversion after they refused to return the leased equipment.”

“The plaintiff alleged conversion, claiming the defendant had sold the disputed assets despite knowing they were subject to a lien.”

C1 · Advanced Uncountable noun Science Academic · Technical

n. creating a new word by using an existing word as a different part of speech.

n. a word-formation process where a word changes its grammatical category without any change to its form.

“The word 'email' started as a noun, but through conversion, we now use it as a verb.”

“Functional conversion is a common feature of English, allowing nouns like 'Google' to transition seamlessly into verbs in everyday discourse.”

B2 · Upper Intermediate Countable noun Sports

n. extra points scored by kicking the ball over the bar after a goal or try.

n. a successful kick at a goal after a try in rugby or a touchdown in American football.

“The kicker missed the conversion, so the team only got five points instead of seven.”

“After scoring a dramatic try in the final minute, the captain stepped up to take the conversion that would win the match.”

C1 · Advanced Countable noun Slang · Informal

n. changing a toy or model figure to look like a different character.

n. the modification of a miniature figure by swapping parts or using sculpting materials to create a unique model.

“He showed off his latest conversion, a robot made from three different model kits.”

“The hobbyist spent weeks on the conversion, carefully filing down the plastic joints to ensure the new limbs looked natural on the figure.”