demos
n. countable C1 Advanced US //ˈdɛˌmoʊz// UK //dˈɛməʊz// demos
n. a group of people who share similar interests, values, or social backgrounds. You use this word to describe a specific audience or market segment.
n. a distinct population segment defined by shared characteristics such as age, income, or interests, often used in marketing and political analysis.
The new app targets a young, urban demos.
The campaign team studied the local demos to understand which issues mattered most to voters.
Understanding the shifting demographics of the digital demos is crucial for brands hoping to maintain relevance in an increasingly fragmented media landscape.