differentiate
v.v. to see or show the difference between two or more things. You use it when you want to explain why one thing is not the same as another.
v. to recognise or constitute the distinction between two or more entities. Often used in academic contexts to describe the process of identifying unique characteristics that separate one subject from another.
It is hard to differentiate between the two types of birds.
The company tries to differentiate its products from those of its competitors by offering better customer service.
In a crowded marketplace, a brand must differentiate itself through consistent quality and a unique visual identity to maintain long-term consumer loyalty.
From New Latin differentiātus, perfect passive participle of differentiō (see -ate (verb-forming suffix) and -ate (noun-forming suffix)), from Latin differentia (“difference”); see difference.
The verb is often used with the preposition 'between' or 'from'. It is transitive when describing the act of making something different, and intransitive when describing the act of perceiving a difference.
differentiate between A from Bdifferentiate A from BUse 'differentiate between A and B' or 'differentiate A from B', but do not mix the two constructions.