gram
n. countablen. a short name for the social media app Instagram. You use it when talking about the app or the photos people post there.
n. a colloquial clipping of the social media platform Instagram. Informal in register; frequently used in the phrase 'for the gram' to describe actions taken specifically to be photographed.
She posted a photo of her lunch on the gram.
We spent twenty minutes trying to get the perfect lighting for a photo to post on the gram.
While the platform began as a simple photo-sharing tool, the gram has evolved into a sophisticated marketplace where influencers carefully curate their aesthetic to maintain high engagement rates.
From French gramme, from Ancient Greek γράμμα (grámma, “a small weight, a scruple”). Doublet of gramma.
From obsolete Portuguese gram (modern Portuguese grão), from Latin grānum. Doublet of corn, grain, granum, and grao.
Clipping of gramma.
Clipping of gramophone.
Clipping of Instagram.
Often used with the definite article ('the gram') when referring to the platform itself.