herd

B2 · Upper Intermediate Countable noun Informal

n. a large group of people, often used when you think they are all acting the same way without thinking.

n. a large group of people, typically used pejoratively to imply a lack of individual thought or a tendency to follow others blindly.

“I didn't want to follow the herd, so I decided to start my own business.”

“The marketing campaign was designed to appeal to the herd mentality of consumers who feel the need to own the latest gadgets.”

B2 · Upper Intermediate

v. to make a group of people or animals move together in a certain direction.

v. to gather and move a group of animals or people in a specific direction, often with some difficulty.

“The teachers tried to herd the excited children into the school bus.”

“Security guards worked quickly to herd the protesters away from the main entrance before the delegates arrived.”