influencer
n.n. a person who has a lot of power to affect how other people think or behave. You often see them on social media sharing their opinions to help businesses sell products.
n. a person who has the power to affect the behavior or opinions of others, especially through social media. Often used in marketing and digital contexts to describe individuals with a large following.
The brand hired a popular influencer to promote their new shoes.
Many young people follow fashion influencers to stay updated on the latest trends before they appear in mainstream stores.
While traditional celebrities rely on established media channels, modern influencers build their authority through direct engagement with their audience on platforms like Instagram and TikTok.
From influence + -er.