packaging
n.-
1 materials used to wrap goods (n.) B1 Intermediatethe boxes, plastic, or paper used to wrap and protect things you buy.
the materials used to wrap, protect, and display products for sale or transport.
ExampleThe toy came in so much plastic packaging that it was hard to open.
ExampleModern consumers are increasingly critical of excessive plastic packaging, pressuring retailers to adopt biodegradable alternatives for their shipping containers.
Usageuncountable
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2 the act of packing (n.) B2 Upper Intermediatethe process of putting things into containers or boxes.
the action or process of packing goods for storage, sale, or transport.
ExampleThe factory workers are responsible for the packaging of the electronics.
ExampleThe automated system handles the packaging of over five hundred units per hour, ensuring each item is vacuum-sealed before shipment.
Usageuncountable
- packing
- bundling
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3 presentation or promotion (n.) C1 Advanced Academic Formalthe way a person or a product is presented to the public to make them look attractive.
the strategic presentation or marketing of a person, idea, or product to enhance its appeal.
ExampleThe candidate's packaging was very professional, but people wanted to hear his real ideas.
ExampleCritics argued that the pop star's success was more a result of clever corporate packaging than any genuine musical innovation.
Usageuncountable