ENGLISH
REFERENCE

packaging

n.
US //ˈpækɪdʒɪŋ// UK //pˈækɪdʒɪŋ// pack·ag·ing
  1. 1 materials used to wrap goods (n.)
    B1 Intermediate

    the boxes, plastic, or paper used to wrap and protect things you buy.

    the materials used to wrap, protect, and display products for sale or transport.

    Example

    The toy came in so much plastic packaging that it was hard to open.

    Example

    Modern consumers are increasingly critical of excessive plastic packaging, pressuring retailers to adopt biodegradable alternatives for their shipping containers.

    Usage

    uncountable

  2. 2 the act of packing (n.)
    B2 Upper Intermediate

    the process of putting things into containers or boxes.

    the action or process of packing goods for storage, sale, or transport.

    Example

    The factory workers are responsible for the packaging of the electronics.

    Example

    The automated system handles the packaging of over five hundred units per hour, ensuring each item is vacuum-sealed before shipment.

    Usage

    uncountable

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  1. 3 presentation or promotion (n.)
    C1 Advanced Academic Formal

    the way a person or a product is presented to the public to make them look attractive.

    the strategic presentation or marketing of a person, idea, or product to enhance its appeal.

    Example

    The candidate's packaging was very professional, but people wanted to hear his real ideas.

    Example

    Critics argued that the pop star's success was more a result of clever corporate packaging than any genuine musical innovation.

    Usage

    uncountable

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