sticky
adj.adj. covered in a substance that makes things cling to it, like glue or honey. It can also describe a difficult situation or a website that keeps people coming back.
adj. tending or designed to adhere to surfaces on contact. In a digital or commercial context, it describes content or platforms that successfully retain user attention or repeat customers.
My fingers are sticky from the orange juice.
The developers added a daily reward system to make the mobile app more sticky for new users.
Negotiations reached a sticky point when neither side could agree on the budget, requiring a neutral mediator to help the teams find common ground.
From stick + -y.
Commonly used figuratively in business to describe customer retention or in social contexts to describe awkward situations.