English Reference

Word

upmarket

Phoneticsup·mar·ket, stress on the first syllable

US/ˈəpˌmɑɹkət/

UK/ˈʌpmɑːkˌɪt/

Definition

adj. describing something expensive and high in quality, made for people with a lot of money. You use this for shops, hotels, clothes, and neighbourhoods.

adj. describing goods, services, or areas aimed at affluent consumers through higher prices and quality. Often contrasted with downmarket.

Examples

“They live in an upmarket part of town.”

“The old market was replaced by upmarket cafes and boutiques that most locals cannot afford.”

“The hotel rebranded itself as an upmarket retreat, trading backpacker dormitories for spa suites and tasting menus that doubled its nightly rates.”

Examples

simple

“They live in an upmarket part of town.”

contextual

“The old market was replaced by upmarket cafes and boutiques that most locals cannot afford.”

complex

“The hotel rebranded itself as an upmarket retreat, trading backpacker dormitories for spa suites and tasting menus that doubled its nightly rates.”

Collocations

Common phrases and expressions where native English speakers use the word “upmarket” in context.

Verb

01. become upmarket

“The neighbourhood has become upmarket since the new metro opened.”

verb + adj

02. go upmarket

“The cafe went upmarket and doubled its prices last year.”

verb + adj

03. look upmarket

“This jacket looks upmarket but it was quite cheap.”

verb + adj

Adjective

04. distinctly upmarket

“The boutique has a distinctly upmarket feel with elegant displays.”

adv + adj

05. increasingly upmarket

“The old dock area has become increasingly upmarket in recent years.”

adv + adj

Noun

06. upmarket area

“She moved to an upmarket area on the west side of the city.”

adj + noun

07. upmarket brand

“The company wants to become an upmarket brand for young professionals.”

adj + noun

08. an upmarket brand of clothing

“It is an upmarket brand of clothing popular with executives.”

09. eat at an upmarket restaurant

“They ate at an upmarket restaurant to celebrate graduation.”

10. go increasingly upmarket

“The high street has gone increasingly upmarket over the past decade.”

11. move to an upmarket area

“The family moved to an upmarket area with good schools.”

12. stay in an upmarket hotel

“We stayed in an upmarket hotel near the airport.”

Usage

Typically placed before the noun it modifies.

Real-World Examples

“Luxury goods retailer Burberry, best known for its trench coats and distinctive check pattern, is to close some stores and withdraw from outlets that are not upmarket enough.”
BBC News 9 Nov 2017
“Swiss insurance giant ACE Ltd will buy upmarket property insurer Chubb Corp for $28.3 billion to get access to wealthy clients who pay higher premiums at a time when fierce competition has cut deeply into the industry's profit margins.”
Reuters 1 Jul 2015
“BEIJING, May 20 (Reuters) - Chinese electric vehicle ​maker Xpeng (9868.HK), opens new tab launched its new full-size SUV GX on Wednesday, accelerating its push upmarket as the industry shifts from a price war centred on affordable EVs.”
Reuters 20 May 2026

Etymology

From up- + market.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Synonyms

Antonyms

Word family

ADJECTIVE

upmarket(B2)

Related words

Domain

Economics

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Occasional
Level
B2 · Upper Intermediate
Updated

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English Reference