Idiom idiom
reel in
Meaning
To bring in (e.g. by attractive offers or persuasion); to lure.
Meaning adapted from Wiktionary, available under CC BY-SA 4.0.
Examples
“The store uses big sales to reel in new customers.”
“The company offered a massive discount to reel in potential clients who were still undecided about the contract.”
“By promising unrealistic returns on investment, the fraudulent firm managed to reel in dozens of unsuspecting retirees before the authorities intervened.”
Anchors to
Last updated August 10, 2026