aggressiveness
n.the quality of being ready to attack or act in a strong, forceful way. It describes someone who is very determined to get what they want, even if they seem a bit rude.
n.the quality of being ready to attack or act in a forceful or assertive manner. Often describes a person's behavior or a company's strategy to gain market share through competitive pricing or bold marketing.
“The company's new marketing strategy shows a lot of aggressiveness.”
“The coach praised the team's aggressiveness during the second half, which led to several scoring opportunities.”
“While some view the firm's aggressive expansion into foreign markets as a bold move, others argue that such a level of aggressiveness may alienate existing customers who prefer a more conservative approach.”
From aggressive + -ness.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.