English Reference

Word

banner

Phoneticsban·ner, stress on the first syllable

US/ˈbænɝ/

UK/bˈænɐ/

Definitions

01large sign or flag

B1 · Intermediate Countable noun

n. a long piece of cloth or paper with a message or design, often carried in a parade or hung in a public place.

n. a large strip of cloth or other material bearing a slogan, design, or emblem, typically carried in a procession or suspended in a conspicuous location.

“The protesters carried a large banner that said 'Save Our Park' through the city streets.”

“The university hung a celebratory banner across the main entrance to welcome the returning alumni for the centennial gala.”

02online advertisement

B2 · Upper Intermediate Countable noun Computing

n. an advertisement that appears across the top or side of a webpage.

n. a rectangular graphic advertisement on a website or television screen, typically linking to the advertiser's site.

“I found the website difficult to read because there were too many flashing banners.”

“The marketing department decided to allocate more budget to banner ads on high-traffic news portals to increase brand visibility.”

Synonyms

addisplay ad

03a cause or movement

C1 · Advanced Countable noun Literary

n. a set of ideas or a goal that a group of people supports.

n. a figurative representation of a cause, principle, or movement under which people are united.

“Many different groups joined together under the banner of environmental protection.”

“The diverse coalition campaigned under the banner of educational reform, despite their differing views on fiscal policy.”

04newspaper title

C1 · Advanced Countable noun Technical

n. the name of a newspaper printed in large letters at the top of the front page.

n. the title of a periodical printed in large type across the top of the front page.

“The newspaper's banner was printed in bold red ink for the special edition.”

“The editor decided to change the font of the front-page banner to give the publication a more modern aesthetic.”

Synonyms

mastheadnameplateheadline

05exceptional

C1 · Advanced American English

adj. describes a year or period that is very successful or excellent.

adj. distinguished by great success or production; exceptional.

“The company had a banner year and made record profits.”

“Following a banner season for the agricultural sector, local farmers invested heavily in new machinery and infrastructure.”

Usage

Almost always used to modify nouns like 'year', 'season', or 'month'.

Synonyms

outstandingexceptionalrecord-breaking

Antonyms

06to decorate or headline

C2 · Proficiency Literary · Formal

v. to decorate a place with banners or to put a large headline on a story.

v. to adorn with banners or to report a news story with a prominent headline.

“The streets were bannered with bright colors for the summer festival.”

“The national newspapers bannered the news of the peace treaty across their front pages.”

Synonyms

Collocations

Common phrases and expressions where native English speakers use the word “banner” in context.

Verb

01. display a banner

“The website was criticized for its decision to display a banner that obscured the main content.”

verb + noun

02. hoist a banner

“The volunteers worked together to hoist a banner above the main entrance of the stadium.”

verb + noun

03. unfurl a banner

“Protesters gathered in the square to unfurl a banner demanding immediate climate action.”

verb + noun

Adjective

04. commemorative banner

“The city council commissioned a commemorative banner to celebrate the town's bicentennial.”

adj + noun

05. prominent banner

“A prominent banner at the top of the homepage announced the upcoming seasonal sale.”

adj + noun

Noun

06. banner advertisement

“Click-through rates for the new banner advertisement were significantly higher than expected.”

noun + noun

07. banner headline

“The morning newspaper featured a bold banner headline about the election results.”

noun + noun

Preposition

08. under the banner of

“Several small non-profits joined forces under the banner of a single advocacy group.”

prep + noun + prep

Real-World Examples

“The protesters held up Spanish flags and banners reading, “We don’t want to go back to Morocco” and “We are also human”, while chanting slogans such as “We’re tired” or “We need a solution”.”
Al Jazeera 16 Aug 2026
“Fifa’s disciplinary code ­prohibits “using a sports event for ­demonstrations of a non-sporting nature” and the banner prompted political debate on both sides of the ­Atlantic.”
The Guardian 29 Jul 2026

Idioms

Domains

InternetTelevisionWeb Development

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.C1 AdvancedIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.7.0–8.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 5.0–5.595–113TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.945–990
Frequency
Common
Level
C1 · AdvancedOxford
Updated

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English Reference