banner
n. countablen. a long piece of cloth or a digital image that shows a message or advertisement. You often see them at the top of websites or hanging at public events.
n. a graphic image or strip of cloth containing a slogan, advertisement, or design. In digital contexts, it specifically refers to a rectangular advertisement appearing at the top or side of a webpage.
The website has a large banner at the top for the sale.
The marketing team designed a colorful banner to promote the new product launch on the company's homepage.
While traditional print banners remain effective for local visibility, digital banner ads allow for precise targeting and real-time tracking of user engagement across various platforms.
Often used as a compound noun in digital contexts, such as 'banner ad' or 'banner headline'.