English Reference

Word

billboard

Phoneticsbill·board, stress on the first syllable

US/ˈbɪɫˌbɔɹd/

UK/bˈɪlbɔːd/

Definitions

01advertising sign

B1 · Intermediate Countable noun

n. a very large board used for showing advertisements outdoors, especially next to a road.

n. a large outdoor board for displaying advertisements, typically situated alongside busy roads or on the sides of buildings.

“We saw a huge billboard for the new movie while driving on the highway.”

“The marketing department allocated a significant portion of the budget to digital billboards in the city centre to ensure maximum visibility during the product launch.”

Usage

In British English, 'hoarding' is more common for the same object.

Synonyms

hoardingsignboard

02TV credits/sponsors

C2 · Proficiency Countable noun Theater Technical

n. a short list of sponsors or credits shown at the start or end of a TV show.

n. a brief announcement or visual identification of a program's sponsor or credits, appearing at the beginning or end of a broadcast.

“The show's billboard thanked the local bank for supporting the broadcast.”

“The network's policy requires a five-second billboard for each major sponsor before the opening sequence of any prime-time drama.”

Teaching tip

This is a specialized industry term; most viewers would simply call these 'credits' or 'sponsorship mentions'.

03nautical anchor rest

C2 · Proficiency Countable noun Science Technical

n. a thick piece of wood on a ship where the heavy part of the anchor rests.

n. a thick plank or iron-plated structure on the bow of a vessel designed to support the fluke of an anchor.

“The sailors secured the heavy anchor onto the billboard before the storm hit.”

“The ship's carpenter was tasked with reinforcing the billboard to prevent the heavy anchor fluke from damaging the hull during rough seas.”

Teaching tip

This is a highly specific maritime term unlikely to be encountered outside of historical naval literature or technical manuals.

04to advertise

B2 · Upper Intermediate

v. to advertise a product or person on a large outdoor sign.

v. to promote or advertise something through the use of billboards.

“The studio decided to billboard the lead actor's face all over the city.”

“The campaign strategy was to billboard the new fragrance across every major transit hub in the metropolitan area.”

Usage

Transitive verb; requires a direct object.

Synonyms

advertisepromotepublicize

Etymology

From bill + board.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Domains

NauticalTelevision

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B1 PreliminaryIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.4.0–5.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 3.0–3.544–71TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.550–784
Frequency
Frequent
Level
B1 · Intermediate
Updated

QR code

englishreference.com/q/billboard

English Reference