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logo

n.
US //ˈɫoʊɡoʊ// UK //lˈəʊɡəʊ// lo·go
  1. 1 brand symbol (n.)
    A2 Elementary

    a design or symbol that a company uses as its official sign.

    a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

    Example

    The company changed its logo to a simpler design with brighter colors.

    Example

    The marketing department spent months refining the new logo to ensure it remained legible across both digital and print media.
  2. 2 programming language (n.)
    C1 Advanced Technical Computing

    a simple computer language used to teach children how to code by moving a small 'turtle' on the screen.

    an educational programming language designed in the 1960s, primarily known for its use of 'turtle graphics' to teach logic.

    Example

    In primary school, we learned how to draw squares using Logo commands.

    Example

    While modern languages have largely superseded it, Logo remains a significant milestone in the history of educational computing and procedural logic.

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  1. 3 corporate client (n.)
    C1 Advanced Informal Technical

    a famous company that is a customer of another business.

    a metonymic reference to a high-profile corporate client, often used in sales and marketing contexts.

    Example

    The startup was excited to add a major bank as a new logo on their website.

    Example

    The agency's portfolio is impressive, featuring several blue-chip logos from the automotive and tech sectors.

    Usage

    Commonly used in the phrase 'landing a big logo'.
Origin

1937, clipping of logogram or logotype.

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