ENGLISH
REFERENCE

logo

n. countable
B2 Upper Intermediate Oxford US //ˈɫoʊɡoʊ// UK //lˈəʊɡəʊ// lo·go General-service

n. a small picture or design that a company uses as its special sign. You see it on their products, websites, and ads so you know who made them.

n. a graphic mark, emblem, or symbol used by commercial enterprises, organisations, and individuals to aid and promote instant public recognition.


SIMPLE

The company changed its logo to look more modern.

CONTEXTUAL

The famous sports brand uses a simple checkmark as its logo on every pair of shoes it sells.

COMPLEX

Graphic designers often spend months refining a corporate logo to ensure it remains legible and impactful across various media, from tiny smartphone icons to massive highway billboards.

Synonyms
Origin

1937, clipping of logogram or logotype.

Usage

Commonly used with verbs like 'design', 'display', or 'feature'.

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