logo
- 01 A2 Elementary
a design or symbol that a company uses as its official sign.
a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Simple“The company changed its logo to a simpler design with brighter colors.”
In context“The marketing department spent months refining the new logo to ensure it remained legible across both digital and print media.”
- 02 C1 Advanced
a simple computer language used to teach children how to code by moving a small 'turtle' on the screen.
an educational programming language designed in the 1960s, primarily known for its use of 'turtle graphics' to teach logic.
Simple“In primary school, we learned how to draw squares using Logo commands.”
In context“While modern languages have largely superseded it, Logo remains a significant milestone in the history of educational computing and procedural logic.”
- 03 C1 Advanced
a famous company that is a customer of another business.
a metonymic reference to a high-profile corporate client, often used in sales and marketing contexts.
Simple“The startup was excited to add a major bank as a new logo on their website.”
In context“The agency's portfolio is impressive, featuring several blue-chip logos from the automotive and tech sectors.”
UsageCommonly used in the phrase 'landing a big logo'.
“The logo also features on jerseys worn by the club’s women’s team.”
“Both the Ozon and Wildberries logos are often seen together in Russia at shared pick-up points.”
1937, clipping of logogram or logotype.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.